Retail Products - Ready to Drink Bourbon Cocktail

My clients often give me tremendous creative license with assignments. In most cases the request includes simple "on white" shots that can be composited onto sales sheets, etc. I'm also asked to provide an array of lifestyle images that highlight the product.

These images were in support of the new canned, ready-to-drink bourbon cocktail by St. Elmo Foods, the retail arm of the famous St. Elmo Steakhouse. On past projects we've established an punchy, bold style befitting  their American classic steakhouse persona. 

These images were used a number of ways - from social media, website, e-mail marketing, point-of-sale, and billboards.

Powered by SmugMug Owner Log In